The Water Conservation Garden covers nearly six acres of land and features a variety of themed gardens that demonstrate water conservation, including a native plant garden and a vegetable garden. There are also exhibits on topics like mulching and irrigation. The Garden also has a butterfly pavilion that is open during spring and summer.
KPIs Improved
377%
Increase in Paid Traffic in the First 60 days
38%
Increase in Donations & Memberships
91%
Increase in Phone Calls
250%
Increase in Website Conversion Rate
146%
Increase in Organic Traffic in the First 60 days
Beehive redesigned the Water Conservation website to optimize conversion and also secured a Google Ad Grant campaign, which provides $10,000 per month in advertising to non-profit organizations. This helped to improve the organization’s branding, grow memberships, increase donations, and efficiently manage its budget while following Google Ad Grant guidelines.
Motion Creates Emotion
We were honored to collaborate with The Water Conservation Garden on a range of projects in addition to their Google Ad Grant, such as designing quarterly brochures and postcards, redesigning membership cards, and managing organic social media.
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