McKinney’s Pool Service
makes a splash with
Google Ads
McKinney’s Pool Service is a family-owned & operated swimming pool service & equipment installation company based in San Diego. They offer weekly pool cleaning services, Pool Equipment Installation, Water Analysis & most pool repair services any pool owner could think of. McKinney’s Pool also offers terrific pool servicing packages with quality work, customer service & a dedicated team of experts.
McKinney’s Pool Service prides itself on being a distinctly different kind of pool service company with a primary focus on customer experience and satisfaction. They make communication a priority and their customers always know they’re a phone call away to help answer any questions and expedite any repairs needed.
Website Needs a Service
McKinney’s Pool Service Inc. found their website wasn’t meeting their standards or helping them drive sufficient conversion to grow their customer base. They realized it was time to get serious about their web presence and online advertising initiatives and reached out to Beehive with 2 goals:
Streamline Pool Service Sign Ups & Consultation Requests
Build an E-commerce Pool Shop for Client Purchases
The new website we built out for McKinney’s a delivered a 973% increase in organic traffic along with a 1,189% increase in paid traffic. This helped significantly grow brand awareness in San Diego and provided a greater opportunity to drive more business.
Since their website launch and advertising campaign inception, website conversion rate increased 163% along with an 82% increase in phone call leads. Beehive’s top-notch digital marketing & web development strategy helped secure McKinney’s top position in Google for the right keywords that help get real results.
KPIs Improved
1,189%
Increase in Paid Traffic in the First 60 days
33%
Increase in Leads in the First 60 days
82%
Increase in Phone Calls
973%
Increase in Organic Traffic in first 90 Days
163%
Increase in Website Conversion Rate
20%
Decrease in Cost-Per-Click in the First 60 days
21%
Decrease in Cost-Per-Lead in the First 60 days
Animation + Google Ads = Pool Service Sign-ups
Beehive Web Solutions created a custom animation advertisement to tell McKinney’s Pool Service’s story in a funny and charming way to their targeted audience in San Diego. This asset has driven tremendous exposure, clicks and most importantly, website conversion. The client loved the video we created and it’s getting fantastic results.
Great Results in 90 Days
The partnership between McKinney’s Pool Service Inc. and Beehive Web Solutions yielded quick results in just 90 days. When it comes to Pool Cleaning, Pool Equipment Installation, Water Analysis & Pool Repair, McKinney’s Pool has the expertise to deliver beyond expectation. Their decision to extend their high-quality in-person services to a high-quality online experience will go a long way in supporting their future success.
Ready to grow your business in 2023?
Beehive has been helping businesses scale with digital marketing for over 10 years!
Simply stated - Alex is a marketing genius. Alex and his team at Beehive took the time to understand my needs, analyze elements that were missing in the sales funnel and created a solution that is the key to our company's success. On top of all that, he's just a great guy. I give Alex and Beehive my highest professional and personal recommendation.
