101 Startup Marketing
Congratulations! You have successfully started your new business. Now it is time for the real challenge- getting paying customers. Marketing for startups can be challenging because people do not know about your products or services yet.
First, you must come up with a plan so as to avoid the following mistakes;
- Blindly chasing your competitors
- Low-quality content
- Focus on the wrong audience
Here are a few marketing tips for your startup:
1. Be original!
Have a great name already? Wonderful. Create a logo that resonates with your industry and stands out. You didn’t go into business to be a cookie cutter so don’t be scared to be original!
Build a website that works in conjunction with your logos aesthetics to embolden your brand to your target market and show them your expertise and experience right out the gate. Have clear call to actions so they know how to reach you.
2. Email marketing
3. Start blogging
Start a blog that talks about relevant topics your target audience is interested in. Make sure that the content is not only fresh and original but also specific to your industry. Keep it exciting and update it regularly.
Use keywords that people are interested in so that you may appear at the top of online search results over time. Share the link to your blog with as many people as you can on social channels to start driving organic traffic to your business.
2. More social media
4. Use social media
Encourage customers to leave reviews and describe their experience with your products or services. Track customers’ comments to see the areas that you need to improve on. Handle negative reviews professionally. Use them as an opportunity to find out what your customers like. Respond to messages regularly and remember to make your customers feel special!
4. Automated email marketing
7. Invest in Pay Per Click