LOCAL
BUSINESSES

Integrate videos into your marketing campaign to give your message a more personal touch. A short video has the power to communicate trustworthiness and clear whatever doubt prospective clients may have regarding you. People like to know that they are dealing with ‘real’ people who have their best interest at heart. Video content is exciting and convenient for most people but you can also use it to educate the public.

Get on social media and stay there. Keep your audience engaged with interactive posts, educative videos, and insightful questions. Make sure that people learn something every time they visit your page. Remember to be original and creative with your posts to keep your page interesting.

Your website is the first place people will search for information about you. When creating content for your website, make sure you give as many details as possible about your business and your services. Also, you need a fast and secure site so that people do not get tired of waiting for the pages to load.

Remember to include calls to action prompting the visitor to contact you or sign up for your services. What is the point of having a great website if you cannot convert the traffic to paying customers?

A huge number of adult patients value communication from their doctor. Send emails to your patients to request a referral, remind them of an appointment, give health news, remind them of a due check-up or announce new technology. They will likely feel very valued and keep coming back.

Create a branding statement that is closely knitted with your mission statement. Proper branding makes your business memorable to clients. The design of your site and images you use are part of your branding.

Having a social media presence reminds your existing and potential clients of your firm and helps grow the business. Having 2-3 posts per week can significantly help grow your clientele.