Marketing for Home Service Businesses

From plumbers to landscapers, home service providers are fighting for the top spots on online search results. Well, not literally of course! Technology has added a whole new dimension to business. People are no longer opening their doors and waiting for customers to walk in; they are going out there and showing prospective customers why they are their best bet.

Suffice to say, the market is filled with professionals with desired skills and experience. You really can never market yourself too much. Consumers have a lot of options and a good number of your competitors are just as skilled if not more. How do you stay ahead of the curve? How do you ensure that customers will continue to choose you over your competitors? How do you attract new customers? Read on and find out!

1. Have a modern website


The better your website the easier it will be to grow your business. Having a modern, intuitive and attractive website helps put your potential customers at ease and gives you more credibility. Consider whether it would be possible to have a sign up functionality on your site to initiate recurring services. Speak to someone on our team about how we can help you streamline your business with a beautiful new website.

1. Use Animation


Anything you can do to streamlinie telling your company story and illustrate your expertise is a fantastic tool that can be used time and time again to help you scale your business. Having a custom animation video is an amazing branding tool and reinforces your brand to your market in a funnyy and clever way. Ask someone on our team how we can help you use an animation video to lower your marketing costs with online advertising and help you grow in 2023.

3. Go local


Be more involved in the local community. Promote environmental consciousness. Participate in local events. Join the local town committee. Seek the endorsement of local businesses. Advertise your services using local publications. Give out your business cards at local events and follow up with anyone who gets back to you. In short, show that you care about the local community.

4. Embrace social media


An active social media presence is mandatory if you are to stay ahead of your customers and competitors. Ensure your social media pages are duly updated with all the relevant information about your business. Make use of captivating photos to maintain an exciting appearance. Also, keep your content original, fresh and educational.


2. Use social media


Creating and maintaining an interactive social media page for your business allows people to access you outside your business. Social media is a great way to let people interact with you, learn about your business and inquire about your services without experiencing too much pressure to make a purchase.


5. Referrals


A mailing list full of incorrect and repeated addresses is as useless as the H in honest. Regularly check your mailing list for invalid addresses and scrape them off. An updated mailing list is the first step towards expanding your impact.

You will not only gain new customers but also make your existing customers more loyal to your business. Always remember, people, go where they feel appreciated.

6. Dust off your mailing list


A lot of people access the internet on their mobile phones and tablets. Remind your customers of new and exciting promotions and offers you have available so they keep you in mind for potential future business.

Ready to grow your Home Service Business?

Beehive has been helping business owners succeed for over 10 years! Let us know how we can help your business meet and exceed its goals in 2023!