E-COMMERCE
BUSINESSES
Marketing for E-Commerce Companies
Maybe you have just set up your online business and are ready to start making sales. Perhaps you have been in business for some time now and you are looking to increase sales for certain products. Whatever your situation is, you need a great marketing plan. E-commerce marketing allows you to drive traffic to your site and turn these visitors into paying customers. Marketing is what will show prospective customers that they need to purchase from you while also retaining the customers you already have. So how should you go about marketing your business?
1. Start with a beautiful, intuitive and powerful website
Your website is where you will be driving all of your marketing efforts and is the home of your business. Make sure it works properly, is captivating, has clear call to actions and a smooth checkout process. Making a great 1st impression with your website goes a long way in making your customer feel comfortable and helps you get more business.
2. Use social media
There are several social media platforms to choose from. Diversification allows you to get the most out of each platform as each platform works well in certain markets. With time you will be able to set apart those platforms that are yielding you
the most profits and shift your focus to them.
the most profits and shift your focus to them.
Furthermore, if you spread your content across several social media channels you are likely to reach a much wider audience.
2. Use social media
There are several social media platforms to choose from. Diversification allows you to get the most out of each platform as each platform works well in certain markets. With time you will be able to set apart those platforms that are yielding you
the most profits and shift your focus to them.
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the most profits and shift your focus to them.
MORE INFO
3. Maintain Originality
Customers will be more interested in your content if it is fresh, unique and unadulterated. Granted, pulling content from the internet will save a lot of your time. However, people are likely to recognize the content and be discouraged from purchasing your products.
Develop your own blog posts, podcasts, videos and eBooks from scratch. Customers will connect better with you if you constantly provide them with fresh but insightful information.
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4. Reward loyal customers
Develop a system for rewarding customers who have proven their loyalty to your business. For instance, you may offer
discounts or cash prizes.
discounts or cash prizes.
4. Reward loyal customers
Develop a system for rewarding customers who have proven their loyalty to your business. For instance, you may offer
discounts or cash prizes.
discounts or cash prizes.
5. Consider email marketing
Provide visitors with an opportunity to subscribe to your email list. Make a point to send automated emails regularly to customers. You may include important company updates, current promotions and exciting offers for them to try out.
6. Integrate your e-commerce shop into Instagram
Instagram allows you to post thousands of photos that are accessed by customers, prospects, influencers, and brands. Use powerful hashtags to make your posts easier to find and make them more exciting. Ensure your photos are of great
quality; you want to compel people to make an order.
quality; you want to compel people to make an order.
6. Integrate Instagram to
your e-commerce
Instagram allows you to post thousands of photos that are accessed by customers, prospects, influencers, and brands. Use powerful hashtags to make your posts easier to find and make them more exciting. Ensure your photos are of great
quality; you want to compel people to make an order.
quality; you want to compel people to make an order.
Ready to grow your
E-Commerce Business?
Give us a call or send a consultation request to let us know how we can best help your business make a name for itself in your industry.