There are many mobile phone users and of those persons who own a mobile phone there is a large amount of them who have chosen to use the iPhone since it came out because it has much ease of operation, it is sleek in looks, and over time it has advanced with many capability in applications. Consumers tend to use the iPhone because the storage of data is quite helpful and there are many cellular vendors who do offer excellent plans.

With the iPhone growth there will be constant updates of the iPhone operating system each time it is required. There is a new iPhone operating system that is soon to be out as of this fall and there will be changes taking place when the iOS9 comes about. What will come about with this new iPhone operating system is leaning more towards the business advertisers in the sense that business will be restricted to obtaining application data. This will impact all business owners who track consumers by watching them use iPhone applications and judge the best advertising most relevant and then will proceed showing it.  This action is no longer permitted.

Apple chose to take this action because they believe the applications used by a cell phone user are his or her privacy and should be kept in that form only. It is a personal touch many consumers who purchase the iPhone or currently own an iPhone as when the new operating system comes about consumers will have more privacy and not be disturbed by advertisers.

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