Many persons who like smart technology in have been keeping up with the Apple and IBM business relationship but there are some who might not be aware. So to give a brief overview as of July 15 of 2014 Apple and IBM chose to begin sharing vision with one another and start developing with the consumer in mind. Both companies are smart technology capable and quite large so ideas will surely be something consumers can make use of when they appear on the market. As of December 10, 2014 Apple and IBM have just released business applications which support the cloud with usability for the iPad and IPhone.  It is called IBM MobileFirst using iOS and it provides assistance to consumers working in the areas of retail, insurance agencies, financial service, banking industry, and even the government.

A quote from Bridget van Kralingen, Senior VP of IBM Global Business Services, “What we’re delivering aims directly at the new quest of business – smart technologies that unlock new value at the intersection of big data and individual engagement.” What makes this application strong and have benefit to the consumer is development by use of smart technology. Because there are now is the combination of ideas between Apple and IBM it increases new ways for the iOS to drive forward and have the ability to work for the consumer.

Now that many consumers are beginning to use mobile devices this is more reason to begin working with this type of technology and enhancing how it will best suit their daily needs. Finding the marketing trends will take time but it is something that can easily be done over time and developing the applications to assist and interact with consumers securely will be quite appreciated. Apple and IBM are quite confident they together can create excellent technology and bring ideas for smarter data to benefit business users and business professionals.

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