Local SEO Changes & Strategy

Online visibility for local businesses on search engine results pages were negatively impacted when Google started using “Snack Pack” which only shows three local results.

There are now a single standardized set of local results for both mobile devices and desktop.  The biggest change being that instead of six or seven results showing only three are now displayed while the threat of sponsored local results looms in the coming future.

Now is a good time to start thinking about sharpening your local SEO strategy and how you can diversify the approach to get better results.

Proactivity and research should help you navigate the potential threats on the horizon but if you need assistance crafting an effective local SEO strategy please feel free to contact Beehive today so we can help you get started and beat your competition.

Read more here.

Google Under Pressure to Reveal Algorithm

Google’s search algorithm may not be such a secret any longer. A new law is under review in France that would make Google reveal it’s coveted secret.  The Financial Times reported that the French senate is on the verge of passing a law that would require Google to publish the secret details of their algorithm’s method to rank website search results.  *

It seems probable these laws will be passing in France in the coming week which will empower the national regulator to keep a close watch on Google’s search algorithm, which some feel unfairly ranks websites.  According to market research, Google is responsible for 90% of total online search volume in Europe which is substantially larger than their 68% market share in the USA.
This pressure being placed on Google could result in Google unilaterally deciding to do away with its service in France entirely as it did in Spain last year due to similar regulations.

Read more here.